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Two individuals paying the same price for a good will always derive the same amount of consumer surplus.

A) True
B) False

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A downward-sloping demand curve for beef implies that:


A) as the price of beef rises, consumers may substitute other meats for beef.
B) as the price of beef rises, consumers buy more beef because they can afford less of other
C) as the price of beef falls, consumers substitute other meats for beef.
D) as the price of other meats increases, consumers will buy less beef.

E) A) and D)
F) B) and C)

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If the price of a good increases by 20% and the quantity demanded of its complement falls by 18%, the cross-price elasticity for the two goods is _____.


A) 1
B) 0.9
C) 1.1
D) 2

E) A) and C)
F) B) and C)

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The demand for a good is elastic if the percentage change in price is greater than the percentage change in quantity demanded.

A) True
B) False

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The demand curve for diamond jewellery, a luxury good, will shift outwards if _____.


A) consumers' incomes' fall
B) the price of platinum jewellery, considered a substitute for diamond jewellery, falls
C) the price of diamond jewellery increases
D) a new diamond mine is discovered, leading to an increase in the supply of diamonds

E) B) and D)
F) B) and C)

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Product X is composed of many different parts, each of which consumers value differently. All the different parts of the product, however, are not sold together. They are sold as a number of separate parts, each with an individual price. This practice is referred to as _____.


A) de-bundling
B) discounting
C) price leadership
D) cost-plus pricing

E) B) and D)
F) B) and C)

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The price elasticity of demand for a good measures _____.


A) the correlation between the quality of a good and its price
B) how responsive quantity demanded is to a change in price
C) the correlation between income levels and quantity demanded
D) how responsive demand is to a change in the price of substitute goods

E) None of the above
F) All of the above

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The average income level, as measured by the per capita GDP, has increased by 28% in Country X. Which of the following is most likely to happen in the market for denims, a normal good, in Country X?


A) Consumers will expect the price of denims to remain the same in the future.
B) The cost of producing denims will fall.
C) The demand for substitutes for denims will increase.
D) The demand curve for denims will shift to the right.

E) A) and C)
F) A) and B)

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How will the demand for a product be affected by income?

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The effect of income on demand...

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Demand is more elastic at lower prices than at higher prices.

A) True
B) False

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What is price discrimination?

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Price discrimination is the act of charg...

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If the cross price elasticity of two goods (X and Y) is equal to 1, this means that _____.


A) X and Y are complements
B) total revenue will fall with an increase in the price of X
C) X and Y are substitutes
D) total revenue will increase with a fall in the price of Y

E) A) and B)
F) None of the above

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Consumers must be allowed to resell goods for price discrimination to be successful.

A) True
B) False

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For a good that is price elastic, a fall in price will ____.


A) shift the demand curve for the good to the left
B) lead to a decrease in the quantity demanded of the good
C) lead to a rise in the total revenue earned by the firm
D) cause the supply curve for the good to become steeper

E) A) and C)
F) None of the above

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Describe the different degrees of price discrimination.

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Under ?rst-degree price discrimination, ...

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If a product is price elastic, then an increase in price will cause a decrease in total revenue earned.

A) True
B) False

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If consumers expect a future rise in prices, they are likely to cut down on their current consumption.

A) True
B) False

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At each stage of the product life cycle, the price elasticity of demand for the product is constant.

A) True
B) False

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A firm produces one unit of a good at a cost of £2. It sells 300 units of the good in the market at a price of £3 each. The firm's total revenue is equal to £600.

A) True
B) False

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The level of competition provides an indication of how elastic demand is; the higher the level of competition, the less elastic demand will be.

A) True
B) False

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